Marketing Specialist
Job Description
We're seeking a creative and analytical Marketing Specialist to develop and execute marketing strategies that drive brand awareness and business growth. You'll work across multiple channels to reach and engage our target audience.
Key Responsibilities
- Develop and execute comprehensive marketing campaigns
- Conduct market research and competitor analysis
- Create marketing materials and content
- Manage digital marketing channels (SEO, SEM, social media, email)
- Track and analyze marketing metrics and ROI
- Collaborate with sales and product teams
- Organize and participate in marketing events
- Maintain brand consistency across all channels
Requirements
- Bachelor's degree in Marketing, Business, or related field
- 3+ years of experience in marketing
- Strong understanding of digital marketing strategies
- Experience with marketing analytics tools (Google Analytics, etc.)
- Proficiency in marketing automation platforms
- Excellent written and verbal communication skills
- Creative thinking and strategic planning abilities
- Knowledge of current marketing trends and best practices
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